And it seems to be working well for those platforms.Ī March 2022 study shows that live streaming services, also known as virtual multichannel video programming distributors, are on the rise, picking up 7.6 percent more subscribers than the year before. But since around 2015, streaming services have responded to consumers' need for live content in addition to on-demand programming.
Cutting the cable cord continues to be a hot topic of conversation, with some TV viewers thinking that getting rid of their cable subscription means letting go of live TV altogether.
